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Direct Marketing Smarts - help from an expert
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Seminars, conferences, websites, books worth knowing about . . 

 

If you want to be successful as a direct marketer, you must commit yourself to continuing education.  Here are some sources of information to help you . . .


Public Seminars and Conferences where you can see Beth

  • DMA Direct Marketing Institute (click here for schedule)
  • Direct Marketing Certification from DMA. Beth Smith's Direct Marketing Institute seminar is a required course.
Beth's Recent Speaking Engagements:
  • Direct Marketing Seminars

    • November 8-10, 2011 - Wyndham/RCI, London, UK
    • October 1-2, 2011 Direct Marketing University at DMA:2011 (back by popular demand for 3 years), Boston
    • September 19-21, 2011 San Francisco DMA Direct Marketing Institute
    • September 22, 2011 - Google HQ, Mountain View, CA
    • August 15-17, 2011 New York DMA Seminar Center, 1120 Avenue of the Americas
    • June 6-7, 2011 - Adobe HQ, San Jose, CA 
    • May 16-18, 2011 - New York DMA Seminar Center, 1120 Avenue of the Americas 
    • April 21, 2011 - Google HQ, Mountain View, CA 
    • March 1-3, 2011 New York DMA, Direct Marketing Institute
    • February 8-10, 2011 - San Francisco DMA, Direct Marketing Institute
    • January 5-6, 2011 - Adobe HQ, San Jose, CA
    • December 13-15, 2010 - Miami, NCDM Conference
    • December 6-9, 2010 - New York DMA, Direct Marketing Institute
    • November 11, 2010 - Google HQ, Mountain View, CA
    • October 17-26, 2010 - China Post, Shijiazhuang, China
    • October 9-10, 2010 - Direct Marketing University at DMA:2010, San Francisco
    • September 27-29, 2010 - RCI/Wyndham, Parsippany NJ
    • August 9-11, 2010 - New York DMA, Direct Marketing Institute
    • June 27, 2010 - Google HQ, Mountain View, CA
    • June 22-24, 2010 New York DMA, Direct Marketing Institute
    • April 6-8, 2010 - New York DMA, Direct Marketing Institute
    • December 7-9, 2009 - New York DMA, Direct Marketing Institute
    • October 7-8, 2009 - Cisco, WebEx
    • October 1, 2009 - Xerox Thought Leadership Workshop, Rochester, NY
    • September 23-24, 2009 - Google HQ, Mountain View, CA
    • August 10-12, 2009 - Boston DMA, Direct Marketing Institute
  •  Direct Marketing Institute conducted for China Post
    • Shijiazhuang, China, October 18-25, 2010
  •  DMA:2010, Pre-conference Intensive: DM University   
    • Moscone Center, San Francisco, October 9-10, 2010
  • The Taylor Institute for Direct Marketing, Interaction 2010, The University of Akron, Ohio, May 25, 2010.
    • "Direct Marketing in Today's Multi-Channel World" keynote address
    • "It Isn't Creative If It Doesn't Sell" workshop
  • Rocky Mountain DMA, Pepsi Center, Denver, CO – March 3, 2010
    • "Creating Irresistible Offers That Melt Away Inertia and Get a Response" workshop
    • "Direct Marketing in Today's Economy: How Successful Marketers are Integrating Multi-channel Campaigns" keynote address
  • DMA09 Annual Conference - "DM University" Pre-conference Intensive - October 17-18, 2009, San Diego. 
Good Information websites - These sites have free information plus member only sections:
 Direct Marketing Association - membership gives you discounts on direct marketing's most important industry events.  It's the only association that is dedicated to all direct marketers.
Target Marketing Magazine and Who's Mailing What archive of direct mail pieces
Marketing Sherpa - Marketing case studies and knowledge reports
Search Engine Land - Danny Sullivan's website with up-to-the minute reporting on important search news
eMarketer - Good resource for research and analysis on digital marketing, media and trends from 3,000 sources
Eight by Eight - Amy Africa is considered one of the top website usability experts and works with product marketing companies worldwide
USPS Deliver Magazine and USPS Direct Mail - The US Postal Service has a wealth of research, marketing and guidelines for direct mailers
 Direct Marketing Educational Foundation (for college students and educators)
 
Books worth reading:
Successful Direct Marketing Methods 8th Edition by Stone and Jacobs (#1 book used to teach direct marketing at universities)
The Loyalty Effect by Frederick Reichheld
Winning Results With Google Adwords, 2nd edition by Andrew Goodman
Steal These Ideas, Second Edition by Steve Cone
Call Beth Smith at 928.203.9420
to discuss your company's direct marketing needs.